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Call it what you will – it’s about sending
a message that is received and acted on.
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We wrote pages of copy to convince potential clients that staff at PRISM Advantage know what they are doing… and then realized, no one wants to read all that. Suffice it to say, PRISM Advantage can regale you with the technical theory of public relations, marketing and fundraising – and we’ve got the experience and credentials to back it up!
But for the short version, just know that PRISM Advantage focuses on the big picture, thinking through the many possibilities and weighing options to come up with creative ideas that will help you accomplish your business goals. We want to bring a fresh voice to public relations in Dallas.
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| MESSAGING IS IMPORTANT |
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In selecting the brief graphic or name to communicate what your business does, remember that this is your first opportunity to communicate.
Picking a very long descriptive name means people will quickly shorten it to initials or an abbreviated name. Do the initials or logical abbreviation communicate what you do? If not, don't pick that long name (which will probably also mean more typos in the e-mail address).
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